Wix Pricing 2023: Which Pricing Plan Is Best (and Worst)?

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Website Pricing
$0 Free – $45 VIP
Overall rating

5 out of 5 stars

Wix has eight paid plans, starting from $16 per month (billed annually), plus a free plan that you can use for as long as you like.

Wix prices range from $16 per month to $59 per month (billed annually), plus a custom plan for large enterprises. The Combo plan is the cheapest at $16 per month, and gives you an ad-free site, whereas, the $22 per month Unlimited plan is best for freelancers.

If ecommerce is your game, you’ll need to start with one of Wix’s Business plans. There are three to choose from, but the cheapest is the $27 per month Business Basic plan.

Here’s a look at all Wix’s price plans, billed annually:

Wix Pricing Plans

  1. Free plan: $0
  2. Combo plan: $16/month
  3. Unlimited plan: $22/month
  4. Pro plan: $27/month
  5. VIP plan: $45/month
  6. Business Basic (ecommerce): $27/month
  7. Business Unlimited (ecommerce): $32/month
  8. Business VIP (ecommerce): $59/month
  9. Enterprise: Custom pricing

In this article, we’ll dive further into Wix’s price plans to help you make the best choice for your site, while avoiding any hidden costs.

Overview of Wix’s Price Plans

Wix Plan Monthly Cost Paid Annually Saving Best for?
Free $0, always Building and testing your site, or for projects/hobbies
Combo $23 $16 30% Removing Wix ads – portfolios, personal sites, service businesses etc.
Unlimited $29 $22 24% Perfect for growing sites with lots of content (thanks to increased storage)
Pro $34 $27 21% A step up for marketing and branding your business
VIP $49 $45 8% Priority support, max storage allowance
Business Basic $34 $27 21% Cheapest ecommerce plan – start selling
Business Unlimited $38 $32 16% Growing online stores. More storage, extra features
Business VIP $64 $59 8% Growing online stores that need even more storage and priority support
Enterprise Custom pricing Custom pricing - A completely custom plan, with a dedicated account manager
  1. Connect Domain plan: £6/month (£4/month paid yearly)
  2. Combo plan: £10.50/month (£7.50/month paid yearly)
  3. Unlimited plan: £14/month (£11/month paid yearly)
  4. VIP plan: £26/month (£21/month paid yearly)
  5. Business Basic plan: £18/month (£15/month paid yearly)
  6. Business Unlimited plan: £23/month (£20/month paid yearly)
  7. Business VIP plan: £31/month (£27/month paid yearly)
  1. Connect Domain plan: €8/month (€5.50/month paid yearly)
  2. Combo plan: €14/month (€10/month paid yearly)
  3. Unlimited plan: €21/month (€17/month paid yearly)
  4. VIP plan: €35/month (€29/month paid yearly)
  5. Business Basic plan: €25/month (€20/month paid yearly)
  6. Business Unlimited plan: €36/month (€30/month paid yearly)
  7. Business VIP plan: €52 month (€44/month paid yearly)

Should you go for an annual plan?

You can see from the table above that there’s a huge amount to be saved by paying for your plan upfront for a year (or more), rather than month to month. We totally get it – signing up to a year can feel intimidating. But the reality is that you’ll probably want your site for at least a year, and in most cases a whole lot longer. If your concern is committing to Wix as a platform, remember:

  • The free plan is perfect for testing out how Wix works, and building a site you like, without paying a cent
  • There’s a 14-day money-back guarantee with all premium plans, so you have two weeks to try the additional features, then change your mind

We’ve tested Wix thoroughly across different areas, including design, ease of use, and features. We’ve also analyzed Wix’s value for money, where it scores 3 out of 5. This is an 11.8% decrease from last year’s value score of 3.4 out of 5. Why the change? Well, web builder prices have increased across the board, but Wix’s features haven’t increased/improved at the same rate. While its features remain some fo the best on the market, we haven’t seen them increase in line with Wix’s price increases.

Although this isn’t the highest score for this category, Wix does come out on top of the pack for its website features, where we awarded it a near-perfect 4.8 out of 5! Wix now comes with an Semrush integration, a keyword tool that helps you view keywords, and has an SEO checklist, where you can initially set up your keywords. 

So, although it might not be the cheapest builder we’ve tested, you certainly get a lot for your money! You can see Wix’s ratings below:

Best All-Around Website Builder


out of 5
Top Choice
Ease Of Use

4.4 out of 5 stars

Value For Money

3 out of 5 stars

Design Flexibility

4.6 out of 5 stars


4.8 out of 5 stars

Help and Support

4.8 out of 5 stars

Customer Score

4.7 out of 5 stars

Further Information

Wix's Website Plans (Non-Ecommerce)

Wix has four paid plans for people who just want to build a website, rather than an online store. For those of you wanting to build a personal blog, portfolio, or a business site, one of these plans will be for you.

These plans range from $16/month up to $45/month. Here’s an overview of the key differences between them:

Combo Unlimited Pro VIP
Price/month (paid annually) $16 $22 $27 $45
Price/month (paid monthly) $23 $29 $34 $49
Storage Space 2GB 5GB 50GB 100GB
Video Hours 30 mins 1 hour 2 hours 5 hours
$700 Ad vouchers
Site Booster (SEO) App
Events Calendar App
Professional Logo Design
Customer support 24/7 24/7 24/7 Priority

Storage space relates to the amount of content you can hold on your site (that’s pages, blog posts, images etc.), and still have your site work normally. Your site won’t suddenly get ‘full’ and block you from uploading more, but as you get closer to the limit, you will notice it gets slower, and possibly experiences downtime or times out visitors.

Here’s some context around storage space limits:

  1. This high-res image (not compressed) is 2.3MB, or 0.115% of the Combo plan storage, 0.046% of the Unlimited plan storage, 0.005% of the Pro plan storage, and 0.002% of the VIP plan storage.
  2. The homepage of this Wix-made site is 81.86MB, or 4.10% of the Combo plan storage, 1.64% of the Unlimited plan storage, 0.16% of the Pro plan storage, and 0.082% of the VIP plan storage.
  3. This post is 666.25KB, or 0.033% if the Combo storage, 0.013% of the Unlimited plan storage, 0.001% of the Pro plan storage, and 0.0006% of the VIP plan storage.


$700 ad voucher is comprised of:

  • $500 Google Ads (with a $500 purchase)
  • $100 Bing Ads
  • $100 in Local Listings

There are some pretty stringent terms and conditions around this one – you have to purchase an annual Wix plan upfront, and your Google AdWords account must be under 2 weeks old, among others – but this is actually a pretty great perk. If you were already considering paid ads, this is a huge pro for the Unlimited plan and above.

Every Wix customer has access to the Logo Maker, but unless you’re on the Pro or VIP plan, you’ll only be able to download a very low res version. With the Pro and VIP plan, you get around 40 high-res versions in different styles/formats. Your logo design is created using AI (Artificial Intelligence), rather than a professional designer, so calling it a ‘professional’ design is a bit of a stretch. They do come out pretty good, though.

English-speaking customers can request a callback 24/7, but those with the VIP plan’s ‘priority support’ will always be brought to the front of the queue. On all plans you can enjoy 24/7 priority support via phone and live chat, and when you upgrade to a higher plan you can get VIP phone support which places you right at the front of the line.

Combo Plan: $16.00/month

  • Ideal for portfolios, resumes, small blogs, personal sites
  • Great for fuss-free business promotion
  • Far more professional than the free plan
  • A great ad-free starter plan
USE CASE: Combo Plan

Ella wanted a place online where she could promote her band’s music, videos, and gig dates to fans. Her website, nazandella.com, uses the Combo plan – it offers everything her site currently needs, and the custom domain/lack of Wix advertising makes it look super professional.

Unlimited Plan: $22.00/month

  • SEO app (helps local people find you)
  • Paid ad vouchers (great for testing the water with paid advertising)
  • More storage (faster site)
  • Increased video allowance
  • A worthwhile step up for small businesses and freelancers
EXAMPLE USE CASE: Unlimited Plan

Indie band The Plug Sockets started out on the Combo plan too, but hit a wall when they wanted to upload a longer video of a gig. Upgrading to the Unlimited plan gives them an hour of video, rather than just 30 minutes. They also unlock extra features they hadn’t previously considered, like the SEO app, which could prove helpful for being discovered for local bookings.

Pro Plan: $27.00/month

  • Free additional features, like the calendar app
  • A leg up with branding and marketing
  • Use of the Wix Logo Maker for rebranding
  • Access Wix Ascend for bespoke marketing support

Jess owns a small coffee shop in the city. It’s quite tucked away, without much footfall, so she’s relying on word of mouth – and performing well on Google – for new business. Upgrading to the Unlimited plan helped with that (the Site Booster App was the perfect assistant for someone with no SEO experience), but she’s not done yet. There are a lot of coffee shops around, and she needs to stand out. She starts running events in the evening, and upgrades to the Pro plan so she can add a calendar of events to the site. She wants to give the coffee shop a bit of a rebrand, and now has access to the Wix Logo Maker to help with that.

VIP Plan: $45.00/month

  • Best for big/popular sites
  • Maximum storage capacity
  • Priority support
  • A bit overpriced for what it is, but worth it if you make money from your site

Michael started a travel blog when he went on exchange to Europe in college. He thought it would be a fun way to keep his family up to date on his travels, but it quickly took off after one of his posts went viral. Now, thousands of people visit his travel guides every day, and he publishes several pieces of new content a month. He upgrades to the VIP plan, as his site is very content-heavy, and he also wants the extra support. At some point in the near future, he’ll probably migrate his site to WordPress (a better option for big blogs).

Wix's Business Plans (Ecommerce)

For those of you wanting to sell products through your website, you’ll need an ecommerce plan. Wix has three ecommerce plans for you to choose from, ranging in price from $23 to $49 per month (billed annually).

Plus no Wix plan comes with transaction fees which is awesome! But depending on what payment method you choose you’ll have a processing fee of around 2.9% + $0.30 per purchase. Here’s a side-by-side look at Wix’s ecommerce plans, comparing key features:

Business Basic Business Unlimited Business VIP
Price/month (paid annually) $27 $32 $59
Price/month (paid monthly) $34 $38 $64
Transaction fees 0% 0% 0%
Storage space 20GB 35GB 50GB
Multiple currencies
Sell on marketplace
USPS discounts Up to 60% Up to 70%
Automate sales tax 100 transactions/month 500 transactions/month
Dropshipping Up to 250 products Unlimited products
Product reviews Up to 1000 Up to 3000
$300 Ad vouchers
Customer support 24/7 24/7 Priority
wix logo

Want to Sell Online With Wix?

Read on or click below to visit Wix and learn more about its ecommerce tools and features!

Business Basic Plan: $27/month

  • Best plan for starting with ecommerce
  • No transaction fees
  • Stripped back features, but fine for starting out
  • You’ll want to upgrade to the Unlimited plan (below) as soon as sales start to pick up
EXAMPLE USE CASE: Business Basic Plan

Sam built his photography portfolio on the Combo plan, and has a large Instagram following on his photography account. He has been getting a lot of messages from people interested in buying his images as prints, so has decided to trial selling his five most popular pictures in a few sizes. He upgrades to the Business Basic plan to build the shop page of his site, and to start taking payments.

Business Unlimited Plan: $32/month

  • Upgrade to this plan once you’re getting steady sales
  • No transaction fees
  • Tools to level up your ecommerce efforts
  • Add product reviews to your site – a huge trust signal
  • Unlock USPS discounts, and automated sales tax calculations (up to 100 transactions)
  • Option to start dropshipping and accepting subscriptions
EXAMPLE USE CASE: Business Unlimited Plan

Sam’s prints are selling fast, and this is quickly becoming a major revenue stream for him. He upgrades to the Business Unlimited plan – this unlocks pro ecommerce features, like the currency converter (for selling globally) and marketplace integrations (for selling on other platforms, like Etsy). For just $4/month more, this is a quick and cheap way to level-up his store.

Business VIP Plan: $59/month

  • Streamline, refine, grow
  • Upgrade your caps: more online reviews, more transactions with automated sales tax
  • No transaction fees
  • Additional USPS discount
  • A steep price hike, but worth it if you’re making good money

If you’re not already with Wix and this plan looks most suitable for you, you’d be better off starting straight off on a dedicated ecommerce platform, like Shopify.


Sam is now making some pretty serious money from his business, and his site consistently has over 100 transactions a month. His last plan upgrade was all about really levelling his business up, but this time he’s upgrading in order to really streamline processes, and to save time. With the Business VIP plan, he gets priority support (less profit lost when something goes wrong on his site), and automated tax calculations for up to 500 transactions. The extra USPS discount is a helpful bonus, as is the extra storage space – his site feels a little faster now. Yes, it’s a steep price hike – but he’s earning enough to justify it.

Enterprise: Custom pricing

This plan is a relatively new Wix addition. It has previously been listed as $500/month, but is now a ‘Custom price.’ This means that you need to contact the Wix Enterprise sales team for more information on pricing.

Honestly, this plan is a bit of an enigma. It’s hard to see what you’d be getting, or why it’s worth pursuing as an option. Our advice? If you feel the Business plans above won’t serve your needs, or you’ve outgrown them, it’s time to check out a dedicated ecommerce platform, like Shopify or BigCommerce.

Homepage for Wix's Enterprise plan with a button to request a call
Wix’s Enterprise solution is a custom priced plan designed for big businesses with advanced needs. Click on the image to learn more.

Is the Free Plan Really Free?

Yes. Wix offers a completely free plan, with up to 500MB storage. In many ways, it’s great – there’s no time limit, and you can build and publish your site without paying a cent.

You don’t need any payment details to sign up to Wix’s free plan, either – all you do is create an account with your email address, and you can start building your site. But we do warn users against sticking on the free plan for too long, as it limits growth and isn’t too professional.

However, the free plan is not so great in other ways. It provides limited features, and your website will have Wix adverts on each page. There’s also a range of other drawbacks, which we’ll cover below.

5 Things You Should Know About the Free Plan

  1. You can’t use your own domain name
  2. You’ll have Wix adverts displayed on your site
  3. You can’t sell online
  4. You only get limited features, e.g. no access to Google Analytics
  5. You receive basic customer support, e.g. no priority support options

Here’s a demo website that one of our team made with the free Wix plan, which shows some of this in action: https://carnagelucy.wixsite.com/lucyscupcakes

So, do we recommend Wix’s free plan? Well, sort of – but only because it’s free. If you want a successful, professional, or popular website, you will need a better plan than the free version.

The free plan is really only suitable for playing on. If you’re at all serious about your site, then picking a paid plan is a much smarter move (although you can always take your time building on the free plan, then upgrade). For the more price-conscious amongst you, the cheapest website builder plan is the $16 per month Combo plan, but if you want to sell products through your site, the cheapest ecommerce plan is the $27 per month Business Basic plan.


Do You Want to Try Wix?

See what you can create with Wix and decide if it’s the perfect website builder for you. Play for free, pay for full-on awesome website building! Try it out today.

Wix vs Competitor Pricing

There’s no denying that Wix has changed tact with its pricing over the years, doing away with cheaper plans like the Connect Domain option, which used to be around $5/month (and is still available in the UK for £4/month).

The Combo plan (Wix’s cheapest paid plan for US customers) has increased by around $2/year over the past few years to its current price of $16 per month. This is in line with industry-wide price increases and is a pretty standard starting price in 2023.

Here’s a quick breakdown of how Wix’s pricing compares with our other top-rated website builders. We’ve included each builder’s cheapest paid plan (in blue) alongside its best value for money plan (in purple):

Bar chart highlighting Wix's value for money against its competition
Wix's best value plan is it's Unlimited Plan - it means you can avoid those pesky Wix ads and gain a lot more bandwidth!

Does being more expensive make Wix a bad option? No. The jump in price is balanced out by a wealth of new website features that gives Wix an advantage in this category, getting a quality of features score of 5 out of 5. Overall though Wix has a value score of 3 out 5 due to a pricing increase of 14% since last year. This serves to label Wix as a more ‘premium’ platform, where you get a lot for your money.

With Wix’s new features you now get Semrush SEO keyword tools, and increased multilingual tools – Wix has also increased the amount of supported languages, now supporting 180 languages from 100.

If you want to get the most out of Wix, we’d recommend signing up to its $27/month Business Basic plan which gives you access to a wide range of quality tools and features (and is the cheapest plan which allows you to sell online).


Wix Is a Quality Website Builder With a Ton of Features

All of Wix’s plans come with a whole host of features to boost your website and put it ahead of the competition. Each of its plans is worth every cent you pay for it!

Any Hidden or Additional Costs?

Beyond paying the monthly subscription fee, there are other additional Wix costs to keep in mind, here’s a look at each of them:

1. Wix auto-renewal

Not an additional cost, but may be unexpected

This is not exactly an additional charge, but many customers don’t realize that Wix’s subscriptions are set to renew automatically, at the end of your subscription period.

If you don’t want your plan to auto-renew, you can simply turn it off in your settings. Here’s how:

  • Go to Billing and Payments in your Wix account
  • Click Plan Actions
  • Click Cancel Now

Don’t worry – clicking ‘Cancel Now’ doesn’t actually cancel your plan there and then. Instead, it means your plan won’t automatically renew next time your subscription expires.

2. Wix domain name cost (only free for first year of annual plans)

$14.95 to $24.85 per year

Wix domains are free for the first year, after which most domains cost $14.95 per year. More specialized domains can cost up to around $24.85 per year.

If you don’t pay for your domain, then someone else can register that domain name and use it for themselves. Your domain name’s renewal happens automatically, so that you don’t accidentally lose your domain.

Want to find out more?

3. Custom email addresses

$4.08 per month per email address

Wix has partnered up with G Suite (basically Google’s Gmail for Business) to enable you to create custom email addresses directly within your Wix account, meaning you can pay for, set up, and configure your email addresses right inside Wix’s dashboard.

It costs $6.00 per month if you sign up for an annual plan, or $6.50 if you decide to go with a month-to-month plan.

Not sure you need a custom email? Think again! 75% of US ecommerce customers say that a professional email is an essential factor in trusting a business. When a generic email address can make 33% of buyers doubt your trustworthiness, paying out for a custom email address is worth it!

4. Add extra for apps

Free to $20+/month per app

While Wix has tons of free apps in the Wix App Market – 55 to be exact – it also has a number of premium apps you can add to your site. Most apps come with both a free and premium version, so you can choose which you want.

Premium apps vary in price, usually ranging between $3 and $20/month per app. Some apps come with a free trial, while others are paid from day one.

You can start on the free version, and then upgrade to the premium app at any time. Wix’s auto-renewal applies to premium apps, so if you don’t want to keep paying for an app, make sure to turn this off in your settings.

5. Wix Payments Processing Fees

Depending on the payment method there are different processing fees with Wix Payments.

While using Wix Payments, credit and debit cards will have a 2.9% of the transaction amount plus $0.30. Wix Payments POS is a 2.6% + 0 USD processing fee. While Apple Pay is 2.9% of the transaction amount + 0.30 USD. This depends heavily on where the payment is being processed too, so check the Wix processing fees page to find out exactly the amount for your region and payment method.

Summary of Wix Pricing Plans

Free plan $0 forever! A great range of features, templates, and apps, but with limits on your site’s functions, Wix branding and adverts on your site, and a wix.com website address
Combo $16/month Best for personal use. Get a free domain for one year on the annual plan, more storage, and more bandwidth, and remove Wix ads.
Unlimited $22/month Popular for businesses. More storage, higher video allowance, SEO support app.
Pro $27/month Your very own professional logo design, plus access to more marketing tools.
VIP $45/month Priority support and extra storage. A bit overpriced, but worth it for large/popular sites.
Business Basic $27/month The cheapest plan for selling online. Stripped-back features, but good for starting out.
Business Unlimited $32/month A step up for your online store, with plenty of features designed to automate and help you grow.
Business VIP $59/month Streamline and automate further. Add more reviews, get priority support.
Enterprise Custom pricing Advanced support, custom plan, account manager.

Considering Wix pricing has eight different plans to choose from, there’s something for everyone. If you’re building a website, we’d recommend either starting out on the free plan or with the $16 per month Combo plan. Not only is this the cheapest one available, but it’s also a big step up from the free plan. It’s just the thing for adding a gloss of professionalism to your website.

If you’re building an online store, we recommend the $32 per month Business Unlimited plan, especially if you really want to give your store a boost and take things to the next level, it is just the thing. It gives you access to more advanced features and is perfect if you’re looking to grow your online store.

Whether you want to try Wix for free, or you’re ready to choose a price plan, head to Wix’s website to take your next step toward a stunning website.

Wix Pricing: FAQs

No! Hosting is included in all of Wix’s plans, including the free plan. You don’t need to worry about any extra costs there, or the effort of finding your own hosting provider, as Wix sorts out everything for you.
No, the free plan is a free plan for as long as you like! There’s no expiration date for free websites, but people usually tend to upgrade to remove the Wix ads from the website.
The cheapest Wix domains cost $14.95 per year. However, your domain will be free for one year if you choose an annual paid plan! Domain prices do vary, but on the whole Wix domains cost between $14.95 and $24.85 per year.
Yes, Wix comes with a lot of free SEO tools you can use, including Semrush keyword tools. The only feature you’ll need to upgrade to a premium Wix account for is if you want to index your homepage via Google Search Console.
Yes! You can upgrade easily by going into your Wix account, clicking upgrade, and picking which plan you want to sign up to. Downgrading is just as easy – go to Premium Plans in your Wix account and click on Change Plan. Then, make sure to finish off by clicking Confirm Plan Change.
If you have a personal or business website that doesn’t need to sell anything online, we recommend the Combo plan. At just $16 a month it’s great value for money and provides everything you’ll need to grow your website, such as a free domain and 3GB storage.

If you’re planning to build an online store, we recommend the Business Basic plan. It costs $27 per month, and it’s perfect if you’re just starting out. If you already own a well-established ecommerce business, however, it might be worth looking at the Business Unlimited plan. At $32 per month, it’s a little more expensive, but you get access to more advanced tools that are specifically designed to help your online store grow.

The main thing you should know about is Wix’s auto-renewal, which we discuss in more detail in the article above. You’ll need to turn this off in your account settings if you don’t want Wix to charge you automatically when renewal time rolls around. Another cost is Wix’s processing fees which are 2.9% + $0.30 if you’re selling online, but unlike other builders it doesn’t have any transaction fees, saving you a lot of money!
Yes! Wix has a free plan you can stay on as long as you like. This is a great way to pick the right plan, as you get access to all the features it has to offer, plus the comfort that if you’re not happy you’ll get your money back.
No, you can only sell products after you’ve signed up to a Wix ecommerce premium plan. However, you can start building and designing your store on the free plan, and have it ready to go for when you do decide to upgrade.
Wix accepts credit card payments from Visa, MasterCard, American Express, Discover, JCB, and Diners. Wix also accepts debit card payments from Visa and MasterCard. You cannot purchase a Premium Plan, domain, mailbox, or third-party app using PayPal.
No, Wix isn’t more expensive than Squarespace – both of their starter plans cost $16/month. However, Wix has a pretty generous free plan, meaning you can build and publish a website without paying a cent! Squarespace, meanwhile, has a 14-day free trial instead of a free plan.
Website Builder Expert aims to provide you with honest data. That’s why we conduct our own research and obtain direct, personal insight. Click here for further information.

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Written by:

I’m the Content Manager here at Website Builder Expert, which means I read and edit nearly all the content we publish, and work with our wonderful writers and researchers to bring you the best possible advice for achieving your online goals. Over the past five years I’ve built demo websites using all the website builders we review, so I have the experience and expertise to help you out. You’ve got the experts on your side – I’m here to help you reach your online goals, and enjoy the process too!


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