10 Best Real Estate Website Designs in 2023

Our independent research projects and impartial reviews are funded in part by affiliate commissions, at no extra cost to our readers. Learn more

If you’re looking to create your own real estate website, there’s a lot to think about. Where do you begin? What should it look like? It’s important to get it right because, in the real estate world, first impressions can make or break a deal.

To help you get started, we’re here to give you a little inspiration. In this article, we’ll unveil the 10 best real estate website designs of 2023 made by accessible and beginner-friendly website builders like Wix and Squarespace.

What is a Real Estate Website?

A real estate website is the digital stage where properties shine, agents take the spotlight, and potential clients gather for a virtual meet-and-greet.

It will typically be packed with property listings, gorgeous images, videos that bring properties alive, agent profiles, blog content, and contact information. Sometimes it’s all about the properties, and other times it’s about getting properties ready to buy or sell.

Top Tip: Leverage local partnerships on your site! Include information about local businesses, schools, and community events on your site and guest blog for local sites.

Why Does Design Matter for a Real Estate Website?

Design is the essence of a real estate website, and here’s why:

  1. Branding: a well-designed website showcases your unique brand identity, helping you to stand out in a world of generic agents
  2. User experience: great design ensures your visitors can navigate your site with the ease
  3. Mobile optimization: with more people browsing on the go, your website needs to look fabulous across all devices – it’s really helpful when clients can look at your properties or other website amenities on the go
  4. Accessibility: a user-friendly website ensures that everyone can access your content and services
Top Tip: Design your website with clear and prominent CTA buttons that guide visitors towards the desired action, such as scheduling a viewing or contacting the business.

Real Estate Website Design Examples

It’s best to have a peek at different real estate website designs and real estate templates to get some inspiration for your own site. After all, you need to see what’s appealing and what isn’t!

Here are 10 of our favorite examples:

1. Living Tahoe

First up, we have Living Tahoe which was created with Wix’s website builder. The website shares real estate photos for the chosen area, and information about amenities in the village, including beaches, sports centers, and parks.

We also love that it provides vital information that potential clients would be looking for. Living Tahoe includes helpful video reports on real estate trends and market predictions that serve as a great jumping-off point for those who might wonder about the buoyancy of the luxury housing market.

Tanya Soule on a Living Tahoe webpage with an article on mortgages and borrowing.
Tanya Soule’s website is packed with useful and relevant information. 

Find Out More

  • Wix is a popular website builder, but is it right for you? Read our Wix Review to find out!

2. Afford2Stage

Afford2Stage isn’t your typical real estate site – the business doesn’t sell properties. Instead, it gets properties ready to sell by staging homes to make them more attractive and marketable. The site, made with Wix, is easy to navigate and jam-packed with portfolio information, services, testimonials, and information on why staging makes financial sense.

We love the use of “before and afters” – this is especially useful if upscaling and improvement is a part of your real estate business. It makes sense to show potential customers what your services can accomplish for them. After all, seeing is believing! And, to cater to a wide audience, the makeovers include both higher-end and lower-end properties.

4 photo gallery on the Afford@Stage website showing home makeovers.
No one’s left out in Afford2Stage’s website since it caters to a wide audience.

3. Daniela Pagani

Daniela Pagani’s website, built with Wix, is full of carefully curated photos that show off her gorgeous Chicago-based listings. Nothing goes to waste, every angle is beautiful. It’s exactly what you’d expect from a talented style influencer.

The website itself is a joy to scroll, and the key details sit above the fold. It doesn’t matter if the property is $200,000 or $2 million, you’ll see attention to detail across this entire site.

The key takeaway from this real estate website design example? Lean into your target demographic. In this case, Daniela Pagani’s potential clients appreciate how things look and the site makes it aspirational and easy to imagine living inside one of the properties.

A black and white photo of Daniela Pagani and a beautiful home interior
Daniela Pagani’s website has a gorgeous style to it. 

4. West Coast Modern

West Coast Modern aren’t selling real estate, they’re selling architecture in unusual places. As the website says, “You never know what might be found behind an unassuming hedge or atop an ocean side cliff. We open the door to the most incredible and rare design forward homes you otherwise would have never heard about.”

This website, built with Squarespace, caters to people who love unique spaces. The lesson here is that different can be good, so don’t be afraid to really go for it with your own website. In fact, West Coast Modern promoted a Ken Turnbull-designed Spectrum House using a Martha Graham inspired dancer! That’s certainly not something anyone’s going to forget.

A open balcony in a modern home with a dancer leaning over it.
Not many websites combine expressive modern dancing and real estate. 

Find Out More

  • Squarespace is known for its beautiful templates. Find out what else it has to offer in our full Squarespace Review.

5. Seattle Afloat

Now, not every website has to be pretty to be well-designed, especially if your target audience is interested in information rather than stunning photos.

This is the case with WordPress-built Seattle Afloat – a real estate website example that focuses on its expert knowledge and Seattle’s strong marine and boating culture.

Thirty seconds on the site and you know this is the place to go to for marina living in Seattle. So capitalize on local knowledge – do your research into what your potential customers are looking for in a location, and lead with SEO-friendly hyperlinks toward the top of the site.

Seattle Afloat's website, with homes for sale and links to articles
Seattle Afloat might not be fancy, but it still makes us wonder if we should move there.

Find Out More

6. TheYachtMarket

Alright, time to get fancy! Built with WordPress, TheYachtMarket specializes in luxury yacht sales and rentals. It has high-quality images and detailed information which is what you’d expect for the type of product being sold.

On top of the yacht listings, there’s a blog that includes lots of relevant and topical content. Not only does its resource section attract and engage potential customers who are interested in yachting, but it establishes TheYachtExpert as an authority in the field. Expertise creates credibility which ultimately generates more sales because people trust that you know what you’re talking about.

a webpage filled with photos of yachts and links to yachting articles
Here’s how to add articles that will really help your audience.

7. Harcourt Desert Homes

Discover the visual magic of an arid landscape with Harcourt Desert Homes, which features properties in desert regions. Using WordPress, the business has created a minimalist yet bold design, with warm hues and striking visuals that capture the essence of desert living.

The website’s impressive search functionality allows users to filter by region, property type, and an interactive map. The site also includes a mortgage calculator. We think this is a valuable example of how a focused color palette and minimalist design can create a strong visual identity while maintaining ease of use.

Multiple stunning images of houses in the desert. Both night and day.
Harcourt knows how to use color.

8. Blue Forest

Who is ready to play in the treehouse of their dreams? Blue Forest makes some seriously cool treehouses, eco-buildings, and play areas. Its website, built with WordPress, shows projects with high-quality pictures and videos that show off the wild designs.

Not only is Blue Forest’s website drool-worthy, but you can see the technical specs, pricing, and construction details for each project. It’s good to know exactly what the buyer is in for. People need all the nitty-gritty details so they can trust you, prepare in advance, and take the plunge!

A fun photo of a large brown treehouse in a forest canopy
Real estate doesn’t get more unique than treehouses.

9. Honomobo

Honomobo is all about modern, sustainable, and modular homes. Its Squarespace website allows users to easily design and customize their dream home. It’s all at your fingertips – choose from a variety of floor plans, finishes, and features, and even see how much it’ll cost you with Honomobo’s nifty pricing tool.

We really appreciate that Honomobo’s real estate website is so user-friendly. You don’t have to be an architect or a construction expert to design your own home. Plus, its homes are sustainable, so you can feel good about your purchase. Who doesn’t want to save the planet while living in style?

Real estate website page including photo of a black and brown ultra-modern home.
Honomobo lets customers design their own sustainable homes. 

10. Atlas Obscura

Built with Squarespace, Atlas Obscura is the place for unique and quirky properties. We’re talking a former prison, a lighthouse, a converted airplane and a “skinny spite house”.

You want something cool and different? This is the site, and the best tip to take from it: think outside the box. Don’t be afraid to feature properties that are a little out of the ordinary, because there’s a customer for everything.

A website filled with unusual dwellings including a castle, round house, and a super-skinny city townhouse.
Living in a property should be as fun as looking for one. And here’s the skinny spite house. 


And there you have it – 10 of our favorite real estate website designs to help inspire your business. We know that building a website from scratch can be scary, especially when it comes to selling homes since presentation is key!

Let us know how you get on in the comments, wed love to take a tour of your real estate website.


Above all else, think of your unique selling point. What makes your website stand out from its competitors? You could present your real estate in a quirky way, or focus on your branding to make it eye-catching.

Think about the user experience and the journey you want to take customers on, and the rest should fall into place.

Design and functionality are important, but you need to consider local search engine optimization to attract potential clients from your specific region or area. You could create a Google My Business account, seek out reviews from old and new customers, and make content about local events. 

Written by:

I started writing for Website Builder Expert in 2022. I love copywriting for ecommerce, website, automation, and website brands and I’ve ghostwritten and content strategised for some of the largest multinational brands in the world. I have years of writing experience for the BBC, including documentaries, scripts, and Twitter campaigns. With such a wealth of experience to draw on, some of my best work on Website Builder Expert focuses on topics such as ecommerce strategies, marketing tips, and small business advice. I hope you enjoy my articles!

Leave a comment

Your email address will not be published. Required fields are marked *